Every broadcaster can tell you how engaged their audience is. Fewer can tell you what that engagement is worth. Second screen behaviour has been treated as a measurement problem for years. Track it, report it, use it to sell ad packages. That's the old model. The...
The intent is there. The conversion isn't. Sports betting is a speed business. A viewer watching live sport is a high-intent customer, and every operator is spending heavily to acquire exactly that customer. Perhaps the biggest opportunity to increase customer value is in reducing friction in...
Shoppable TV ads burst onto the scene promising a seamless blend of entertainment and e-commerce. Imagine: being captivated by a stunning new jacket featured in your favorite show and buying it with a simple click of your remote. No more frantic Googling, no more digging...
The reality is unless you’re running a single market, single channel, single call to action message campaign… you really don’t have an accurate view of attribution and ROI for your ad spend. If you’ve ever stuck your head into a marketing content strategy meeting you’d likely...
Streaming has been the focal point of the entertainment industry for the last 5-10 years with all major content providers introducing their own services and viewers flocking to the space in ever increasing numbers; in 2021 more than 140 million accounts were activated on streaming...
