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3 people watching a TV on a brick wall

16 May The Great Wall – How can OTT advertisers break through the disconnect with viewer engagements?

Posted at 15:47h in Insights by James Forster [allt co-founder]
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The reality is unless you’re running a single market, single channel, single call to action message campaign… you really don’t have an accurate view of attribution and ROI for your ad spend. If you’ve ever stuck your head  into a marketing content strategy meeting you’d likely...

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