James Forster [allt co-founder], Author at Allt.tv

man holding remote frustrated by qr code ad

27 Jun The Shoppable Struggle: Why Interactive TV Ads Aren’t Clicking (Yet)

Posted at 16:06h in Insights by James Forster [allt co-founder]

Shoppable TV ads burst onto the scene promising a seamless blend of entertainment and e-commerce. Imagine: being captivated by a stunning new jacket featured in your favorite show and buying it with a simple click of your remote. No more frantic Googling, no more digging...

16 May The Great Wall – How can OTT advertisers break through the disconnect with viewer engagements?

Posted at 15:47h in Insights by James Forster [allt co-founder]

The reality is unless you’re running a single market, single channel, single call to action message campaign… you really don’t have an accurate view of attribution and ROI for your ad spend. If you’ve ever stuck your head into a marketing content strategy meeting you’d likely...