Shoppable TV ads burst onto the scene promising a seamless blend of entertainment and e-commerce. Imagine: being captivated by a stunning new jacket featured in your favorite show and buying it with a simple click of your remote. No more frantic Googling, no more digging...
The reality is unless you’re running a single market, single channel, single call to action message campaign… you really don’t have an accurate view of attribution and ROI for your ad spend. If you’ve ever stuck your head into a marketing content strategy meeting you’d...
Streaming has been the focal point of the entertainment industry for the last 5-10 years with all major content providers introducing their own services and viewers flocking to the space in ever increasing numbers; in 2021 more than 140 million accounts were activated on streaming...