Transcript of presentation to the Rakuten Advertising DealMaker Australia 2026 Conference.
Presented by James Forster – CEO of Allt.tv
13th of August, 2026 at Jones Bay Wharf, Sydney, Australia
[SLIDE 1 – INTRO AFFILIATE CTV – approx 10 sec]
[SLIDE 2 – TEN FEET – approx 30 sec]
Hi everyone, I’m James, CEO of allt. We built allt to close what we call the last 10 feet (sounds better than 3.048 metres and our american partners just wouldn’t understand), the gap between the TV screen and the viewer sitting right in front of it. That’s what I want to talk to you about today.
[SLIDE 3 – THE PROBLEM – approx 60 sec]
Here’s the problem. If you’re running affiliate through Rakuten today, your web channel is fully accountable, every click tracked, every dollar of commission tied to a result. TV has never worked that way. Brands pour huge budgets into CTV and walk away with reach numbers, impressions, nothing that tells you what actually happened after someone saw that ad. allt exists to close that gap, so CTV finally works the way your web channel already does.
[SLIDE 4 – WHAT ALLT SOLVES – approx 75 sec]
So what does that actually mean for brands. Three things. First, provable path-to-purchase attribution, we connect what someone watches directly to a transaction, the same iROAS and ROAS accountability you already expect from web publishers. Second, retail media that shows up in the moment, inside the apps people already have open, contextually matched to what’s on their TV right now. And third, affiliate commission capture on entertainment-driven purchase intent, this is a $630 billion opportunity globally that currently sits entirely outside the affiliate ecosystem. allt is how you get access to it.
[SLIDE 5 – PROOF – approx 90 sec]
So how does this work for brands.
An awareness ad is now recognised in an app interaction — not on any app, yours — the impression has a proof trail for the first time.
A brand placement stays live for the duration of the content, not just the moment it appears on screen.
A sponsorship gives you the whole show — every viewer, every moment, not just the bumpers.
The right product in front of the right viewer the moment they open your app. No searching required.
Let’s make this concrete with two real scenarios. First, entertainment. Someone’s watching a cooking show on BINGE, they open the Woolworths app on their phone. allt recognises what they’re watching and surfaces recipe-matched products, already sitting in their cart. That purchase gets tracked straight back to the viewing moment, through allt’s attribution, integrated with the Rakuten affiliate infrastructure you already use. Second, live sport. Someone’s watching Kayo, big moment in the game, and a retail or FMCG advertiser delivers a contextual offer straight into the app they’ve already got open. One touch, full attribution. No content tagging, no ACR, no privacy risk on either side.
[SLIDE 6 – THE ASK – approx 60 sec]
Getting live is simple. a lightweight SDK in your app, covering iOS and Android globally. Typical integration is 30 days. And commercially, it’s familiar, once we have you on board the same commission structure you’re already running with Rakuten for web publishing can now work on C-TV. With Foxtel already launching us to their advertisers in their Upfronts event at white bay power station and other broadcasters here and internationally not far behind – it’s the perfect time to get onboard. >>>
